The starting point for every engagement

A six-week architectural diagnostic of your full growth stack.

Fixed scope. Fixed timeline. Three engineered deliverables that show exactly where revenue is leaking, what to architect first, and the order of operations that compounds results fastest. Most teams walk out with a roadmap they could execute internally — and a little more than half decide to bring us back to engineer it.

Let's Talk Skip to: what you get

The premise

Most growth diagnostics stop at symptoms. We diagnose architecture.

A typical "growth audit" tells you that click-through rate is low, the funnel converts at 2.1 percent, and return on ad spend dropped last quarter. That's useful information, but it doesn't tell you why those numbers are what they are — and it definitely doesn't tell you what to engineer about them.

The Discovery Audit looks at the full architecture instead. We map how performance marketing actually executes, how engineering actually ships, and how analytics actually measures — and most importantly, where those three layers fail to talk to each other. The constraint on growth almost always lives in the gaps between layers, not inside any one of them.

By week six you have a complete architectural picture: where the leaks are, which ones are worth engineering against, and the sequence that compounds results fastest.

Three engineered deliverables

What you walk out with.

Output 01 · Diagnostic

Weakness Map

A documented inventory of where your stack is breaking, scored by revenue impact and the engineering cost of fixing each item.

Performance-side: positioning gaps, broken funnel transitions, creative bottlenecks
Engineering-side: site performance, broken integrations, manual data flows, tracking gaps
Analytics-side: attribution failures, data silos, slow decision cycles
Cross-layer: integration failures that don't belong to any single team
Each weakness: root cause + revenue impact + severity (Critical · High · Medium · Low)

Output 02 · Strategic

Opportunity Map

For every weakness identified, the system or intervention that engineers a fix — with mathematical expected outcomes and effort estimates.

Direct mapping from each weakness to the system that addresses it
Expected impact range, quantified
Estimated implementation effort, expressed in weeks
Dependencies between fixes — what enables what
Honest recommendations: in-house, us, or someone else entirely

Output 03 · Operational

Prioritized Roadmap

A sequenced engineering plan optimized for compounding results, not for what would maximize our retainer revenue.

90-day execution plan with sequenced milestones
Quarterly view of how each phase enables the next
Resource requirements per phase: time, team, tools, budget
Decision points where the plan can branch on early results
Off-ramps where you can stop without losing what's already engineered

The process

Six weeks. Five engineered phases. Nothing performative.

Stack Inventory

Week 01

We catalog everything you currently run — every tool, vendor, contract, data source, owner, dashboard, and integration. By end of week one, you have a documented architectural map, which is usually the first time anyone has put all of it in one place.

Layer-by-Layer Diagnostic

Weeks 02–03

Deep diagnostic on each layer separately. Performance audit covers positioning, channels, creative, and conversion. Engineering audit covers your site, applications, integrations, and tracking. Analytics audit covers data flow, attribution, reporting cadence, and how quickly your team can engineer a question into an answer.

Cross-Layer Synthesis

Week 04

Where most growth audits stop and ours starts to become useful. We map how the three layers fail to integrate — where data dies in transit, where signals don't reach the people who need to act on them, where one team's output is another team's blocker. The Weakness Map is finalized in this phase.

Opportunity Modeling

Week 05

We translate each weakness into a possible engineered fix, estimate impact and effort, and rank them mathematically by compounding potential. Not every weakness is worth fixing — some are tolerable, and we'll tell you which to leave alone.

Roadmap Synthesis & Delivery

Week 06

Final document delivered as a working session, not a slide deck mailed and forgotten. You and your team get a two-hour walkthrough with full Q&A, and decisions made during the session become part of the written record. By the end, you know exactly what to engineer, in what order, and what each move buys you.

Fit qualifier

The audit is engineered for a specific stage of company.

Discovery Audit is built for B2B SaaS, fintech, and scale-up brands somewhere between Series A and Series B. More specifically: companies that have crossed product-market fit, have meaningful revenue, and have accumulated multiple vendors over multiple quarters trying to engineer predictable growth.

Right fit

Engineered for these signals.

Series A or B (or post-seed with revenue clarity). $50K+ monthly growth spend across paid, content, tooling. Multiple vendors active simultaneously. Internal Growth or Marketing Operations lead who feels the fragmentation daily. Pressure from leadership to demonstrate predictable growth math.

Wrong fit

Not engineered for these signals.

Pre-product-market-fit (we're built to scale validated products, not validate them). Monthly growth spend below $15K (architecture work won't compound yet). All-internal teams with no vendor stack to consolidate. Tactical fix on a single channel (a paid-media specialist serves you better). Enterprise procurement RFPs longer than 8 weeks.

Honest recommendation

If we're not the right fit.

We'll tell you on the call and recommend a single-layer specialist who fits your situation better. Mathematical accountability includes mathematical assessment of when to walk away from work that wouldn't compound for you.

Post-audit

The audit document is yours, regardless of next steps.

Three engineered paths typically follow the audit. None is automatically better than the others — fit depends on where you are. The engagement is structured so any of the three works without penalty.

Path 01

You execute internally.

You take the roadmap and engineer with your existing team or other vendors. We hand off documents, recommendations, and build sequences. Roughly a third of audit clients do this — usually teams with strong execution capacity that just needed direction.

Path 02

We move into Implementation.

You bring us back to engineer the highest-impact items from the roadmap. Implementation starts where Discovery ended — fixed scope, fixed timeline, 12 to 16 weeks. A little more than half of audit clients move into this phase.

Path 03

Hybrid: we engineer, you operate.

We engineer the foundational systems — data warehouse, attribution layer, integration fabric — and hand operational marketing to your team or another vendor. Best when you want our engineering and analytics work but already have strong marketing execution in-house.

Whichever path you take, the audit document stays with you. There are no "results dependent on continued engagement" footnotes engineered into the deliverables.

System logic

Frequently asked questions.

What does the Discovery Audit cost?

Engagements start in the mid five figures and scale up based on the complexity of your stack and the size of your team. We engineer a fixed quote at the end of a 30-minute scoping call — no hourly billing, no scope creep, no surprises. If we can't tell you the price upfront, we don't take the engagement.

Who actually runs the audit?

A senior practitioner from each layer — performance, engineering, and analytics — works on your audit directly. No junior consultants doing the substantive work, no offshore handoffs, no associate-level interviews. The principal who scopes your audit is the principal who delivers it.

What kind of data access do you need?

Read access to your analytics tools (GA4, ad platforms, CRM), read access to your marketing automation, and the ability to talk to your team during the engagement. We sign a mutual NDA before any data exchange. We don't take production write access during Discovery — we look, document, and recommend, but we don't change anything in your live systems.

Can the audit be done remotely?

Yes — most audits are entirely remote, structured as asynchronous documentation, scheduled video sessions, and shared dashboards. On-site visits happen by request when the engagement justifies them, but they aren't required for any part of the work.

We already had a growth audit done. Why do this one?

Most growth audits cover the marketing layer only — they tell you what's underperforming in paid, content, or conversion. The Discovery Audit covers the marketing layer too, but spends most of its weight on engineering and analytics, and on the integration points between layers, which is where 30 to 50 percent of efficiency typically hides. If your previous audit told you to spend more on better-converting channels, ours engineers an answer to why those channels can't measure themselves accurately in the first place.

What if we just want one part — say, the analytics piece?

We don't unbundle, and the reason matters. The whole point of this engagement is that the layers interact. Auditing one layer in isolation is what every other firm offers, and it produces the same fragmented stack you started with. If you only want one layer audited, we'll honestly recommend a single-layer specialist instead of fitting our format to a smaller scope.

Engineer your next phase

Six weeks from now, you'll know exactly what to engineer.

Book a 30-minute Discovery Call so we can scope the audit. We'll talk through your stack, where you think the constraint is, and whether the audit format fits your situation. We engineer a quote on that call. If it doesn't fit, we'll tell you who to talk to instead.

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